Our experienced team will lead you boldly and fearlessly into tomorrow's success

Lead with precision • Embrace modernization • Ignite growth with Vital

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The Vital leadership team

Laura Rector

Michael Hubbard

Ian Smith

Laura Rector

Managing Partner, Growth Strategy & Full Stack Marketing

Experience: 35+ years of leadership in private and public sectors.

Roles: CEO, SVP, CMO, driving growth for Fortune 500, startups, and B2B/B2C.

Expertise: Strategy, marketing, sales, leadership, strategic planning, customer experience, BD/M & A, finance/analytics.

Fields: Medical devices, diagnostics, life sciences, digital health, SaaS.

Notable achievements: Built $500M Bariatric business, Launched novel digital health business, transformed B2C IVF/Cryopreservation marketing.

Innovation: Differentiated orthopedic care via pioneering approach to market deliverables.

Education: MBA from Coles School of Business, BS Kelley School of Business

Michael Hubbard

Partner, Customer Experience
& Growth Strategy

Experience: 25+ years of leadership in private and public sectors.

Roles: CEO, CGO, VP of Global Customer Experience, Head of Strategy.

Expertise: Strategy, leadership, strategic planning, customer experience, marketing, finance, and analytics.

Fields: Medical Devices, Diagnostics, Life Sciences, Digital Health, SaaS.

Notable achievement: Reshaped a 300-person consulting firm with 15% growth within a year, strategic overhaul, new branding, leadership hires, and $500M+ new revenue through business development.

Innovation: Transformed a wellness product company, introduced a practitioner-focused digital experience.

Education: BS in Business Administration (University of Mary Washington), Masters in Leadership (University of Southern California).

Ian Smith

Partner, Brand Strategy,
Creative Direction

Experience: 35+ years of leadership in private sector & ownership of Surreal.

Roles: Delivering brand strategies for Fortune 500, startups, and B2B/B2C.

Expertise: Strategy, analytics, leadership, strategic planning, customer experience, brand strategy, digital transformation, marketing.

Fields: Medical Devices, Diagnostics, Life Sciences, Digital Health, SaaS.

Notable Achievements: Transformed IVF/Cryopreservation with patient-centric deliverables.

Innovation: Transformed the robotics landscape, delivering 150% growth into new sector in orthopedics.

Education: Master Practitioner, NLP. INLPTA, Switzerland.